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Toyota first began selling cars in Europe under an official distributor agreement in Europe in 1963. Since then, the firm has matured into the leading Japanese car manufacturer in this highly competitive market. Toyota has invested over €4.5 billion throughout Europe since 1990, and currently employs over 56,000 people, both directly and through dealership channels. Toyota is becoming a well-established major player in Europe and continues to grow, both geographically and in terms of market share - backed by the goal of putting its customers first.

Guided by a clear vision of a sustainable future, Toyota has developed a wide range of vehicles powered by excellent new petrol and diesel engines. The company is also an acknowledged leader in environmental technologies, such as hybrid and fuel-cell drive systems.

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